People nowadays pick on anyone who's successful. I dont see how you could call Lorde a hypocrite, she hasn't done anything (that i've seen at least) vaguely hypocritical. She's called a few celebrities out on twitter but you see there for actual reasons and I don't think Lorde is guilty of doing anything she's called anyone out for.
I mean for christ sake, she's 17 and all that you get from the media is "Lorde looks like Wednesday Adams" or just general criticism about her. How many people get signed onto a record label at 13 (Not even a small label, UMG) and she didn't think that she was good enough for the industry so she took singing lessons twice weekly for a year. Not to mention the fact she writes all her own songs and has been doing since she was a child...
The girl's preformed with the surviving members of Nirvana, headlined Laneway, Lollapalooza and Coachella all in the space of a year. Been named one of Forbes '30 Under 30' list of young people "who are changing our world". Also being praised by Elton John and Britney Spears
She released a single and donated ALL proceeds to help victims of Typhoon Haiyan, interacts very often with her fans (check Tumblr + Twitter) Stands up against negative organisations (When the Westboro baptist church planned to picket her concert as a stand against homosexuals)
I really don't know what you want from the girl but she has literally done nothing wrong and is a lovely individual and is being criticised just because she doesn't have her ass out as much as Miley Cyrus?
She's been a huge influence to me and I'm actually planning on going to one of her concerts.